The leaked memo informed service providers that AppleCare-related changes are in store for Tuesday, Dec. 8 at 5:30 a.m. Pacific Time. This may seem like an innocuous nugget of information, but this decree is more telling than you may think.
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Apple memo leak hints at upcoming hardware announcement
MacRumors pointed out an interesting pattern: Before each hardware announcement this year, Apple issued a similar memo to service providers. For example, shortly after announcing its new iPhone 12 line this year, Apple told technicians to prepare for AppleCare-related changes on Oct. 13 at 10 a.m. PT — the exact time when the iPhone 12 event was broadcasted. On top of that, the Cupertino-based tech giant has had a penchant for hosting events at 5:30 a.m. PT, including the 13-inch MacBook Pro in May, the 16-inch MacBook Pro in Nov. 2019, and AirPods 2 in March 2019. That being said, in MacRumors’ crystal ball, an Apple event could be taking place on Dec. 8 at 5:30 a.m. PT. If that’s not convincing enough, MacRumors added that the memo specifically advised service providers to prepare for new product SKUs, new/updated product descriptions and new/updated product pricing. Yup, I smell an upcoming Apple event! This rumored event coincides with a cryptic tweet L0vetodream announced last month. L0vetodream, a popular bean spiller who landed on our 2020 most reliable tech leakers list, revealed that Apple is planning on unleashing a Christmas surprise soon, but it’s unclear which product could be announced next Tuesday. Some tech pundits suspect the Apple AirPods Studio could finally hit store shelves this year; others believe that AirTags or a new Apple TV could be revealed before the end of 2020. As usual, take all of this information with a grain of salt. Only time will tell whether Apple is planning to unveil one more thing before 2021 takes the throne.
